Businesses used to ask a common question a few years ago; why should we use social media? Nowadays, businesses ask, how can we grow with social media marketing?
Digital Mates markets on social media through a documented strategy. Firstly, the team audits the client’s current social presence; this means that we analyze first where the client’s business is at (on social media). We look at which networks the client is currently active on, whether these networks are optimized, which of the networks is/are bringing the client the most value, and how do the client’s competitors’ profiles compete to the client’s profiles.
The team proceeds with documenting the client’s ideal customers, taking into consideration buyers’ age, location, most used social network, and sometimes job title and income are taken into consideration, too.
Third step is creating a social media mission statement, the team keeps in mind client’s ideal customer when creating this statement. We also keep in mind that the public follows experts, not generalists. Therefore, the mission statement should be specifically targeting the audience the client wishes to target.
The team then identifies key success metrics. A few metrics we use to consider measuring are conversion rate, reach, brand mentions, sentiment, total shares.
Digital Mates is always focusing its full energy on creating engaging content. At this step, we now know the client’s ideal customer and that information has been used to create social media’s mission statement. Therefore, it becomes easy and fun to create content; images, videos, company news, info-graphics, etc. It is crucial to Digital Mates that a content calendar is created, which outlines how often posts are going to be generated. At last, the team tracks, analyzes and optimizes client’s social media frequently.
Digital Mates offers different kinds of bundles for Social Media Management. Client chooses either Facebook bundle or Instagram bundle, or both. Bundles with ONE post daily including weekends.
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