Digital Mates online media buying team identifies the client’s target market. The team proceeds to perform analysis on the market to determine who the audience is and consequently projects costs and determines the right media for the campaign.
Media objectives, which are the goals of our media plan, are established by determining the goal for reach, frequency, circulation, cost, and penetration. After having done the analysis and set the objectives, our team works on setting the strategy, which includes making a decision about which form of media to use. The implementation step is when our team and our client see the hard work come all together. Finally, there is the evaluation and follow up, which indicates how successful the media plan was.